Articles on: Getting Started

How to create your first ad with Ad Clone

A quick guide to set up and generate on-brand creatives.


To get started, go to Static ads and click Ad Clone.


In this article


  1. What is Ad Clone
  2. Select your product
  3. Select a reference
  4. Customize your ad text
  5. Add a specific request (optional)
  6. Customize your settings
  7. Generate and save your creatives



1. What is Ad Clone


Ad Clone helps you recreate the structure of high-performing ads to generate polished creatives that match your brand style in minutes.


With Ad Clone you can:


  • Recreate winning ad structures in a few clicks
  • Generate multiple variations to scale your creatives without a designer
  • Stay on-brand across every creative



2. Select your product image


Choose the product image you want to generate ad creatives for using one of the following options:


Select from your existing products


  1. Click Select product to browse your product images.
  2. Switch between Shopify products and Added products tabs to find the one to create ad. Use Search products to search by product name.
  3. Hover to a product and click Select on the product image you want to use.





Add a new product


Don't have a product image in Promer yet? Click add product to upload one directly:


  • Enter product URL: paste a product link from Amazon, Shopify, or any store.
  • Upload product image: drag and drop or click Upload image. Use a JPG, PNG, or WEBP file (max 20 MB).





Tips for selecting the right product image


Your product image directly affects the quality of generated creatives. Keep these tips in mind when selecting or uploading:


  • Use clear, high-resolution images. Blurry or low-quality photos make products hard to see.
  • Show the full product in frame. Avoid cropped or partially hidden products.
  • Keep backgrounds clean. Cluttered or busy backgrounds distract from your product.
  • Avoid glare, shadows, or blur. These reduce clarity and hurt the final results.
  • Remove text, stickers, or watermarks. Overlays can interfere with AI-generated layouts.




3. Select a reference ad


Click Select reference ad to choose the ad template you want to recreate. AI will use this reference to generate creatives with your product image.You can browse across three tabs:


Winning ads


A curated library with 6000+ top-performing ads by industry or theme.


Ad Spy


Top ads from similar brands in your niche, with suggested searches to help you explore.


My library


Your generated, saved, or uploaded ads.


Not sure which template to pick? Start with Winning ads - these are proven structures from actual e-commerce campaigns.


You can also click upload image to use your own reference.


Looking for ad inspiration? See how to find and choose reference ads.









4. Customize your ad


AI analyzes your selected product image and reference ad, then automatically suggests ad text for your creatives. You can review and customize this overlay text before generating.


Want ad text in a different language? Select your preferred language from the Creative language in the bottom bar. Set it before selecting a reference ad, or after getting the initial overlay text suggestions. Overlay text will be generated in your chosen language.



Get more suggestions


You can get suggestions in two ways:


  • Full set: Click the ✦ (purple AI sparkle icon) to get a list of completed overlay text, which you can browse and pick from.



  • By each text type: Click the ✦ (purple AI sparkle icon) in the heading section of Headline, **Body Text, or CTA **individually to get more suggestions for that specific field.



5. Add a specific request (optional)


Want to guide how your ad turns out? Click + Add specific request (optional) to open a text field where you can share what you'd like to change or include.


Use this to tell the AI how you'd like the creative to look or feel. You can adjust elements from the reference or add new ideas, like background, text, layout, style, or language. For examples:


  • Background: "Use a pastel pink background", "Add a lifestyle scene", "Keep the background minimal and clean"
  • Text & tone: "Softer tone", "Make the headline more playful", "Use all caps for body text", "Write in Spanish"
  • Layout & elements: "Remove logo", "No CTA button", "Add a discount badge"
  • Style & branding: "Use a luxury aesthetic", "Make it feel more youthful", "Match our summer campaign look"


You can combine multiple details in one input to shape the final result.




6. Customize your settings


Use the bottom bar to fine-tune your results before generating.


Brand Kit (optional)


Brand Kit (optional)


Select a Brand Kit to apply your logo, colors, and fonts automatically.


Don't have one yet? See how to set up your Brand Kit.


Aspect ratio


Choose the ratio that fits your ad platform:


  • Meta (Facebook, Instagram feed): 1:1, 4:5
  • Stories, Reels, TikTok: 9:16
  • Google Display, YouTube: 16:9, 1.91:1
  • LinkedIn: 1:1, 1.91:1


More ratios are available in the selector.


Number of creatives


Select how many creative variations to generate.



Creative language


Select the language you want for your ad creatives. Changing this setting regenerates your overlay text suggestions in the selected language.


Promer supports 10 languages: English, Spanish, Portuguese, German, French, Japanese, Korean, Chinese, Hindi, and Vietnamese.





7. Generate and save your creatives


  1. Review your selections: product image, reference, Brand Kit, ratio, and number of creatives.
  2. Click Generate.
  3. Wait a few minutes while AI generates your ad creatives.
  4. Click bookmark icon to save the creative in your library, or click Download to export it as an image ready for any ad platform.




Want to edit or fine-tune your creatives? Learn how to use Creative editor.






If you have any further questions don't hesitate to contact us via in-app live chat or email at support@promer.ai.


Updated on: 24/04/2026

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