How to set up your Brand Kit

Learn how to set up your brand style and apply it to every ad creative.

Click Brand kit in the left navigation to get started, or set it up directly when generating creatives with Ad Clone or Ad Prompt.

1. What is Brand Kit

Brand Kit stores your brand name, tone, colors, and logos in one place so AI can generate ad creatives that look and feel like your brand.

With Brand Kit you can:

Keep your ad creatives consistent across every campaign
Skip repetitive setup when generating new
Let AI match your brand tone and color palette for every generated creative.

2. Set up your brand name and tone

Your brand name appears in AI-generated ad copy. Your tone shapes the voice and style of your ad text. Set both so every creative sounds like your brand.

Click Edit in the top right of the Brand assets card.
Enter your brand name in the Name field.
Open the Brand tone dropdown and select the tone that best matches how your brand communicates with customers.

Tone	Suggested for
Confident	Brands that want to sound assured and authoritative
Creative	Brands with a unique, expressive voice
Friendly	Approachable brands that feel like a conversation
Funny	Brands that use humor to connect with customers
Inspirational	Brands that motivate and uplift their audience
Professional	Brands that value clarity and credibility
Strong	Brands with a bold, direct message
Trustworthy	Brands that prioritize reliability and transparency
Youthful	Brands targeting a younger, energetic audience

Click Save to apply your brand name and tone to next ad creatives.

3. Choose a color palette

Your color palette shapes the look of every ad creative you generate. Promer offers a collection of curated palettes designed specifically for ad creatives. Each palette has a descriptive name so you can quickly find one that fits your brand.

Click Edit

Click Change palette in the Color palette section.
Scroll to browse the collection. Use the tabs and More dropdown to filter by style:

All: the full collection
Minimal: simple, understated palettes
Contrast: sharp, vibrant combinations
Pastel: soft, muted colors
Tech: modern, digital-inspired palettes
Playful: fun, energetic color mixes
Bold: strong, saturated colors
Earthy: warm, natural tones
Fresh: clean, bright combinations
Seasonal: palettes tied to seasons and holidays
Luxury: rich, premium tones

Hover over a palette that matches your brand and click Apply palette.

Click Save to confirm your changes.

You can also customize individual colors in your palette. Hover over any color and click the pencil icon to enter hex code.

4. Upload your logos

Store up to 10 brand logos in your Brand Kit. Once uploaded, you can add them to any creative using the Creative editor

In the Brand logos section, you can Click to upload or drag and drop an image file. Use JPG, PNG, or SVG (max 10 MB).

Logos aren't applied automatically when generating ads. You can add them to any creative using the Creative editor.

5. Where your Brand Kit is applied

Brand Kit works with Ad Clone and Ad Prompt. Use the Brand Kit toggle in the bottom bar when generating creatives:

Toggle ON: AI uses your brand name, tone, and color palette
Toggle OFF: AI generates without your brand style

Edit your Brand Kit while generating

You don't need to leave your current workflow to make changes. In Ad Clone or Ad Prompt, click the Brand Kit selector in the bottom bar to open the Your Brand Kit panel. Update your name, tone, or palette and click Save changes to apply instantly.

If you have any further questions don't hesitate to contact us via in-app live chat or email at support@promer.ai.

Updated on: 07/04/2026

Was this article helpful?

Thank you!