Create UGC Video Ads

Generate authentic, high-converting UGC video ads from your product, script, AI presenter, and voice included.

To get started, go to Video ads and click UGC Ads.

1. What is UGC Ads

UGC Ads turns your product into a ready-to-test video ad in a proven UGC style — no filming, no creators to coordinate, no editing software to learn.

With UGC Ads you can:

Pick from popular UGC formats, from direct testimonials to day-in-the-life routines
Get an AI-suggested video idea, or describe your own angle, hook, or audience
Generate a full script and video, complete with an AI presenter, voice, and captions

2. Select your product and format

Click Select product to choose your product and its images.

Tips for choosing product images

Use clear product views. More angles help the AI generate a more accurate video.
The number of images you need can vary by format and script idea, you'll be prompted if any views are missing later in the flow.

Click Select format to choose a UGC format for your ad.

Available formats:

Format	Best for
Direct testimonial	A creator speaks directly to the camera and shares a genuine personal recommendation.
Voiceover product review	Show the product with voiceover narration that highlights what makes it worth using.
POV product demo	Demonstrate the product through hands-on action and clear, close-up product interaction.
Problem and solution	Start with a relatable problem, show the product solving it, then reveal the result.
Routine or day in the life	Place the product naturally into an everyday routine to show how it fits real life.

3. Choose or customize your video idea

Once your product and format are selected, Promer suggests a video idea based on both.

Each suggested idea includes:

Hook: the opening moment that grabs attention
Angle: what part of your product this video sells (a feature, benefit, or use case) and how it's framed
Visual: what the video shows, scene by scene
CTA: how the video closes

Use the arrows to browse other suggested ideas, or click Add my idea to write your own.

Customize your idea

In the Describe your idea box, share your goal, message, or style, for example, "A TikTok-style video showing why this bag is perfect for daily use."

You can also refine specific parts of the suggested idea using the quick-select options:

Use this angle
Use this hook
Target this audience
Feature this variant
Set the scene in
Use this CTA

Click Generate idea to apply your changes.

Before generating your script, review and set up:

Avatar: the presenter shown in your video
Voice: the voiceover/lipsync style
Format details: resolution, aspect ratio, duration, and language

Click Generate script when you're ready.

4. Review your script

Promer breaks your idea into scenes and writes a script for your product. Scene types adapt to the format and idea you chose

Each scene shows:

Timing: the scene's start and end time
Description: what the camera shows and how the scene plays out

Below the scenes, review the audio, the full voiceover script for your video, with a word count to help you stay within your selected duration. Click Preview voice to hear it before generating.

Turn Background music on or off, then click Generate video when you're ready.

5. Fill in missing product views

If your script needs product angles you haven't provided yet, you'll see a views missing warning next to your video's name.

Click it to open Product views used for this video. Here you can see:

Which views are ready (marked with a green check)
Which views are still needed (marked with a warning)

For each missing view, you can:

Generate image: describe the shot and let AI create it
Select from product assets: reuse an image you already have
Upload image: add your own photo

If you generate without filling every view, Promer will warn you before proceeding, showing how many images are missing, your video's total credit cost, and a summary of your video's settings (duration, scene count, aspect ratio, language). You can choose to generate anyway or go back to review product images first.

6. Generate and caption your video

Once you click Generate video, Promer builds your scenes into a finished video. This can take a few minutes, you can wait on the page or check back later.

When it's ready, you can:

Add caption: choose a caption style and preview it directly on your video before applying
Download: save the video to your device
Push to: publish directly to your connected channel

Choosing a caption style

Captions are grouped into:

Dynamic captions: animated, styled text that moves with your video
Basic captions: simple, static caption text

Click a style to preview it on your video, then click Add caption to apply it.

If you have any further questions don't hesitate to contact us via in-app live chat or email at support@promer.ai.

Updated on: 11/09/2026

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