> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.promer.ai/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to use Ad Concept Set up your creative direction and generate diverse ad concepts in just a few steps. || To get started, go to ${color}[#00aaff](Static ads) and click ${color}[#00aaff](Ad Concept). ### In this article [1. What is Ad Concept](#1-1-what-is-ad-concept) [2. Select your product](#1-2-select-your-product-image) [3. Define your concept](#1-3-define-your-concept-direction) [4. Review AI analysis](#1-4-review-ai-analysis) [5. Customize your settings](#1-5-customize-your-settings) [6. Generate and explore your concepts](#1-6-generate-and-discover-your-concepts) --- # 1. What is Ad Concept **Ad Concept** helps you explore different creative angles for your product and turn them into high-converting ad creatives. With Ad Concept you can: * **Generate multiple ad concepts**, each with a unique angle and message * **Get AI suggestions** for product highlights and ideal customer insights * **Scale winning concepts** by generating more creatives --- # 2. Select your product image Choose the product image you want to generate ad creatives for using one of the following options: **Select from your existing products** 1. Click **Select product** to browse your product images. 2. Switch between **Shopify products** and **Added products** tabs to find the one to create ad. Use **Search products** to search by product name. 3. Click **Select** on the product image you want to use. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_6qmd7y.png) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1wznsog.png) **Add a new product** Don't have a product image in Promer yet? Click **add product** to upload one directly: * **Enter product URL**: paste a product link from Amazon, Shopify, or any store. * **Upload product image**: drag and drop or click **Upload image**. Use a JPG, PNG, or WEBP file (max 20 MB). ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_r87ier.png) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1jihfn.png) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_ubvcod.png) ${color}[#00aaff](**__Tips for selecting the right product image __**) Your product image directly affects the quality of generated creatives. Keep these tips in mind when selecting or uploading: * **Use clear, high-resolution images.** Blurry or low-quality photos make products hard to see. * **Show the full product in frame.** Avoid cropped or partially hidden products. * **Keep backgrounds clean.** Cluttered or busy backgrounds distract from your product. * **Avoid glare, shadows, or blur.** These reduce clarity and hurt the final results. * **Remove text, stickers, or watermarks. **Overlays can interfere with AI-generated layouts. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1cki7sc.png) --- # 3. Define your concept direction Click **Define concept** to set up your creative direction. This shapes the look, feel, and messaging of your ad concepts. 1. Pick a **creative theme** that matches your visual and structural creative intent. | **Theme** | **Best for** | | ---- | | **Before & After** | Show real results that prove your product works | | **Bold Claim** | Build trust with clear, focused messaging | | **Feature & Benefit** | Show what makes your product stand out | | **Headline** | Grab attention with a powerful message | | **Offer & Sale** | Drive sales with deals and discounts | | **Problem & Solution** | Turn problems into buying reasons | | **Statistics** | Use numbers to build credibility | | **Testimonial** | Build trust with real customer reviews | | **Us and Them** | Show why your product is the better choice | 2. Pick a **creative mood** that sets the tone of your ads. | **Mood** | **Suggested for** | | ---- | | **Mood** | **Suggested for** | | **Funny** | Everyday products, casual brands | | **Urgency** | Flash sales, seasonal promotions, limited-time offers | | **Eye-catching** | New launches, scroll-stopping ads | | **Billboard** | Brand awareness, simple offers, bold statements | | **Meme** | Trend-driven audiences, social-first brands | | **Storytelling** | Premium products, emotional campaigns | 3. Click **Save** to confirm your direction. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_17qhy7h.png) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1j4z4z.png) --- # 4. Review AI analysis Once you save your concept direction, Promer analyzes your product image and generates insights to guide the ad creation. * **Product highlights**: key selling points from your product * **Ideal customer**: the customer profile your ads can target to * **Pain point**: problem your ideal customers are facing * **Need**: core desire your product addresses You can edit any field directly or use the **AI suggestions** and **More options** to refine your inputs. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_rzu2qb.png) --- # 5. Customize your settings Use the bottom bar to fine-tune your results before generating. ###### Aspect ratio Choose the ratio that fits your ad platform: * **Meta (Facebook, Instagram feed):** 1:1, 4:5 * **Stories, Reels, TikTok:** 9:16 * **Google Display, YouTube:** 16:9, 1.91:1 * **LinkedIn:** 1:1, 1.91:1 More ratios are available in the selector. ###### Number of concepts Select how many ad concepts to generate. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_hqmr6r.png) ##### Concept language Select the language for your generated ad concepts. The language setting applies to concept details and ad creatives. Promer supports 10 languages: English, Spanish, Portuguese, German, French, Japanese, Korean, Chinese, Hindi, and Vietnamese. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image-20260421-101659_7unq9j.png) --- # 6. Generate and discover your concepts 1. Review your selections: product image, concept direction, AI analysis, ratio, and number of concepts. 2. Click **Generate**. 3. Wait a few minutes while A generates your ad concepts. Your results appear under **Generated ad concepts**. Each concept includes a unique name, target audience, and core idea. Use **Concept** view to read the strategy behind each ad. Use **Creative** view to see the visuals. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_c0jv1.png) **View concept details** * Click **View concept details** to see the target audience, core idea, and supporting insights. This helps you understand why each concept works and scale with confidence. * Click **bookmark icon** to save the creative in your library, or click **Download** to export it as an image ready for any ad platform. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_eb989b.png) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_19ffbfk.png) **Generate more creatives** Found a concept that resonates your brand? Click **More ad creatives** to generate additional creatives based on the same angle. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1jn90k.png) | Want to edit or fine-tune your creatives? [Learn how to use Creative editor](https://help.promer.ai/en/article/edit-and-refine-your-ad-creatives-1xof2r0/). --- ### Related articles * [How to create your first ad with Ad Clone](https://help.promer.ai/en/article/how-to-create-your-first-ad-with-ad-clone-mngovk/?bust=1774278569550) * [How to create custom ad creatives with Ad Prompt](https://help.promer.ai/en/article/how-to-create-custom-ad-creatives-with-ad-prompt-atr99u/) * [Edit and refine your ad creatives](https://help.promer.ai/en/article/edit-and-refine-your-ad-creatives-1xof2r0/?bust=1774281663073) --- | If you have any further questions don't hesitate to contact us via in-app live chat or email at support@promer.ai.