> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.promer.ai/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to set up your Brand Kit Learn how to set up your brand style and apply it to every ad creative. || Click ${color}[#00aaff](Brand kit) in the left navigation to get started, or set it up directly when generating creatives with ${color}[#00aaff](Ad Clone) or ${color}[#00aaff](Ad Prompt). ### In this article [1. What is Brand Kit](#1-1-what-is-brand-kit) [2. Set up your brand name and tone](#1-2-set-up-your-brand-name-and-tone) [3. Choose a color palette](#1-3-choose-a-color-palette) [4. Upload your logos](#3-4-upload-your-logos) [5. Where your Brand Kit is applied](#1-5-where-your-brand-kit-is-applied) --- # 1. What is Brand Kit Brand Kit stores your brand name, tone, colors, and logos in one place so AI can generate ad creatives that look and feel like your brand. With Brand Kit you can: * **Keep your ad creatives consistent** across every campaign * **Skip repetitive setup** when generating new * Let AI **match your brand** tone and color palette for every generated creative. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_h75kn1.png) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_10q7249.png) --- # 2. Set up your brand name and tone Your brand name appears in AI-generated ad copy. Your tone shapes the voice and style of your ad text. Set both so every creative sounds like your brand. 1. Click **Edit** in the top right of the **Brand assets** card. 2. Enter your brand name in the **Name** field. 3. Open the **Brand tone** dropdown and select the tone that best matches how your brand communicates with customers. | **Tone** | **Suggested for** | | ---- | | Confident | Brands that want to sound assured and authoritative | | Creative | Brands with a unique, expressive voice | | Friendly | Approachable brands that feel like a conversation | | Funny | Brands that use humor to connect with customers | | Inspirational | Brands that motivate and uplift their audience | | Professional | Brands that value clarity and credibility | | Strong | Brands with a bold, direct message | | Trustworthy | Brands that prioritize reliability and transparency | | Youthful | Brands targeting a younger, energetic audience | 4. Click **Save** to apply your brand name and tone to next ad creatives. --- # 3. Choose a color palette Your color palette shapes the look of every ad creative you generate. Promer offers a collection of curated palettes designed specifically for ad creatives. Each palette has a descriptive name so you can quickly find one that fits your brand. 1. Click **Edit** ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1gc7uxl.png) 2. Click **Change palette** in the **Color palette** section. 3. Scroll to browse the collection. Use the tabs and **More** dropdown to filter by style: * **All**: the full collection * **Minimal:** simple, understated palettes * **Contrast:** sharp, vibrant combinations * **Pastel:** soft, muted colors * **Tech:** modern, digital-inspired palettes * **Playful:** fun, energetic color mixes * **Bold:** strong, saturated colors * **Earthy:** warm, natural tones * **Fresh:** clean, bright combinations * **Seasonal:** palettes tied to seasons and holidays * **Luxury:** rich, premium tones 4. Hover over a palette that matches your brand and click **Apply palette**. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1131111.png) 5. Click **Save** to confirm your changes. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_106j1dc.png) || You can also customize individual colors in your palette. Hover over any color and click the pencil icon to enter hex code. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_e5wvjf.png) --- # 4. Upload your logos Store up to 10 brand logos in your Brand Kit. Once uploaded, you can add them to any creative using the [**__Creative editor__**](/en/article/edit-and-refine-your-ad-creatives-1xof2r0/) In the Brand logos section, you can **Click to upload** or drag and drop an image file. Use JPG, PNG, or SVG (max 10 MB). ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1ynzy83.png) ||| Logos aren't applied automatically when generating ads. You can add them to any creative using the ${color}[#00aaff](__Creative editor__). --- # 5. Where your Brand Kit is applied Brand Kit works with ${color}[#00aaff](__Ad Clone__) and ${color}[#00aaff](__Ad Prompt__). Use the **Brand Kit toggle** in the bottom bar when generating creatives: * **Toggle ON**: AI uses your brand name, tone, and color palette * **Toggle OFF**: AI generates without your brand style **Edit your Brand Kit while generating** You don't need to leave your current workflow to make changes. In Ad Clone or Ad Prompt, click the **Brand Kit selector** in the bottom bar to open the **Your Brand Kit** panel. Update your name, tone, or palette and click **Save changes** to apply instantly. ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1v3l2kv.png) ![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/1/a/ae1a138c3f867800/image_1nyjck5.png) --- ### Related articles * [How to create your first ad with Ad Clone](/en/article/how-to-create-your-first-ad-with-ad-clone-mngovk/) * [How to create custom ad creatives with Ad Prompt](/en/article/how-to-create-custom-ad-creatives-with-ad-prompt-atr99u/) * [Edit and refine your ad creatives](/en/article/edit-and-refine-your-ad-creatives-1xof2r0/) --- | If you have any further questions don't hesitate to contact us via in-app live chat or email at support@promer.ai.